Objective:
In this study, drawn from a large (n=6,404) representative sample from New Jersey, Minnesota, and Mississippi, we utilized latent class analysis to determine subgroups of firearm owners based upon their demographics and firearm ownership characteristics. We then examined whether these different sub-communities of firearm owners view various potential messengers on safe firearm storage as more or less credible. Four groups of firearm owners emerged and, although there was some variability in messenger preferences, all groups tended to prefer law enforcement and military veterans.
Method:
The study is composed of two parts. Part 1 (N = 1018) utilizes a nationally representative sample of firearm owners. Part 2 (N = 1064) consists of firearm owners from Mississippi, Minnesota, and New Jersey.
Project Status:
Completed
Principal Investigator (PI):
Allison E. Bond, MA
Co-Investigators:
Shelby L. Bandel, MS, Michael D. Anestis, PhD